Digital Boxs
The "digital divide" is a gap between people with effective access to digital and information technology and those with limited or no access at all. It can involve imbalances in physical access or imbalances in resources and skills, and it may be classified based on age, gender, income, location, and racial or ethnic groups.
Recognizing the Digital Divide in New Media
While the "digital divide" is becoming less of a concern in terms of access, there seems to be a growing gap today between traditional media users and consumers who take advantage of new media, with a generational imbalance forming between people acquiring skills necessary to participate as digital citizens and those who rely on outdated technologies, despite available access to alternatives.
Marketers and mainstream media conglomerates are beginning to notice that younger demographic profiles are becoming increasingly reliant on the Internet and social media. As these populations move away from traditional outlets like television, marketers tend to move with them, and big declines in ratings should eventually lead to reshuffled priorities for profit-driven media organizations.
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