Digital Music Corp

Digital Music Corp

Digital Music Corp

Magazine publishers, including Conde Naste, Time Inc. and Hearst Corp. have joined the digital world. While their periodicals have each had an online presence for many years, they are now taking it one step further by getting each issue on e-readers like Kindle and iPad, with a view to gaining subscriptions. Print is still more lucrative, but the digital world is encroaching.

Time Inc., a division of Time Warner Inc., has recently hired George Linardos to direct its digital marketing pursuits. At present, the company doesn't have a CEO, but the need to digitally connect and market their magazines through apps has become important. Linardos is expected to use his expertise to market through several digital mediums, including tablet publishing.

Tablet Publishing

The digital tablet still has a small audience as opposed to print readership, but it is growing quickly, and it's an area traditional periodical publishers are taking seriously in terms of marketing.